Mastermind groups are awesome

December 2015 update: I wrote a book on freelancing/consulting with my mastermind group. Learn more about that here.

Freelancing Consulting can get lonely

As a freelancer (don’t use that word!), more than likely you work alone a lot of the time. Whether that’s in a home office, from a coffee shop, or a shared office space, you’re the only one working on your business. Now, working alone can be great, of course; it means you’re the sole decision-maker, you have complete autonomy over how you run your business, you get to decide how to deal with difficult client situations, etc.

The problem is, sometimes outside input can be immensely valuable! Other people often have valuable perspectives to offer, based on their experience and their lack of emotional investment in a situation.

Having a business partner (which I do) helps with that, but even so, it can still be great to get input from another trusted source. That’s why I think being part of a mastermind group is one of the most valuable changes you can make in your business.

A little over four months ago, Michael and I joined a mastermind group with Nick, Jane, Philip, Zack, Kai, Kurt, Jeremy, and Jonathan. Joining this group has been the single most valuable change we’ve made to our business in… ever. That may sound extreme or flippant, but I believe it’s true. We continually push each other to be better at what we do, help each other communicate better with clients, deliver (and charge for!) more value, and encourage each other.

Convinced, but don’t know what to do next? Read on.

Talk to people

The only reason I’m in this mastermind group is because Nick somehow knew of me, and knew we were working on a productized consulting service (inspired by his, as a matter of fact). I think perhaps Philip also knew of me, and they colluded on starting the group, but I can’t remember the details. However, I do know that it only happened because I’d interacted with them on Twitter at various times. If not for that, none of this would have happened.

If you know a few people local to you who is also independent and at roughly the same point in their journey, great! Start talking to them and suggest you formalize things somewhat and form a mastermind group.

Don’t know anyone local? No problem. Hop on Twitter, make some connections, and ask a few folks once you’ve built a relationship with them. Don’t know anyone there? Follow me on Twitter, see who I follow, see who follows me, etc.

Once you do get a group going, if you’re not sure what to talk about (especially if you’re all fairly new), I’d suggest reading a book or two together to give you some structure. Brennan Dunn’s Double Your Freelancing Rate and Alan Weiss’ Value Based Fees are both great choices. That will give you something to talk about, and help you improve your consulting acumen and pricing fairly quickly.

Need help?

If you have any questions about starting a mastermind group, what to talk about, etc., leave a comment or shoot me an email, and I’ll help however I can.

Don’t call yourself a freelancer

December 2015 update: I wrote a book on freelancing/consulting with my mastermind group. Learn more about that here.

The other day, I tweeted some advice to freelancers, including “don’t call yourself a freelancer.” I got a few responses asking why, so here’s an explanation.

In your clients’ minds, freelancers are inherently less valuable than [professional whatever you are]. Their neighbor’s unemployed college dropout kid who has a nice camera calls himself a freelancer. Their stoner second cousin who makes a pittance on Fiverr calls herself a freelancer. Is that who you want to be associated with?

Besides being asked why, I also got replies asking if not freelancer, then what? If you’re a writer, call yourself a writer. If you’re a designer, then say so. If there’s not a succinct term that encompasses what you do, then use “consultant” as your title.

Call yourself a professional, conduct yourself like a professional, deliver professional results, and set professional prices. You’ll enjoy your work a lot more, and earn more in the process.

Web Agency Podcast

I recently appeared on the Web Agency Podcast with Mat Newton, and had a great time. Mat and I talked about our (mine and my partner Michael’s) journey building our agency. We cover having a partnership, raising our prices, changing your mindset, conversion optimization, and much more. Give it a listen, and if you have any questions, I’d be happy to help.