In a recent email to my list (sign up if you run a membership site or if you like awesome gifs), I recommended that any membership site without a discussion forum should seriously consider setting one up (building community is one of the best ways to keep members sticking around for longer). My forum software of choice is Discourse, so I put together a very quick post on how to set up Discourse. Nothing fancy, just some basic instructions, and more importantly in the context of the email, it was something to link to.
Then, in my Drip broadcast, I set up the link to that post as a trigger link:
I then set up a workflow to run when that link is clicked:
Now, I’ve established that there’s interest in setting up Discourse, and I have an extremely targeted list of people to market to, offering to do that for them. I’ll likely promote that service more widely as well, but I can push it more heavily to that list. Repeat with multiple other products & services, and using trigger links in your emails becomes a pretty powerful tactic.